Outdated and long forgotten, the cassette tape is an icon of the Golden Years, the holy invention that brought Michael Jackson, Madonna, Guns N’ Roses, Metallica, Bon Jovi, and so many others into our humble homes. And like any icon, it deserves a special place in our homes. 33 year old graphic designer Benoit Jammes restored the cassette tape to its former glory, turning them into delightful visual centerpieces.
I think people from my generation relate to this work because many enjoy the funny side of it, the references. They are happy to see that these old cassette tapes managed to start a new life! Some are movie references, other simply fun but the aim is to spark an immediate reaction.