For the second year running, Bezalel Academy of Arts and Design will display its innovative, unique and creative designs at the Ventura Lambrate Collective Space during the Milan Salone Internazionale del Mobile this April.
Alan Zarczynski -Torba Borba. The project makes an innovative use of rope. Alan disassembles and reassembles the familiar rope, creating new surfaces and voluminous objects.
Alon Blumenzeig - Dovecote. The project examines the possible relationship between a product and the nature that surrounds it. The light source is created using an industrial process of compressing the food of local birds. The birds feed from the product and, in turn, create changes therein, until they expose it completely.
Rami Tareef COD – Craft-Oriented Design. Rami’s project tries to study the differences and similarities between craft and modern innovative design. It examines the borders of hybridisation between them, stretches them, and tries to remain with something identifiable with the past. The woven furniture that he created is based on traditional craft and preserves its production values together with massive industrial design.
Bezalel has chosen the theme, “Design Bonanza”, for this year’s exhibition. According to Prof. Ezri Tarazi, head of the Master of Design (M.Des) programme, and Haim Parnas, head of the Bachelor of Design programme and also the show’s curators, “Design Bonanza” expresses the experimental spirit of Bezalel as well as the creative research, which encourages the students to doubt and look for that which is new in the material, shape and idea, as tools for continued examination of the field of design.
Yael Hollander - 2 Miles. Yael designed high-heeled shoes for women inspired by Siamese twins. In her work, she examined the aesthetics of the disability and its ability to create values of beauty. The Siamese twins were the inspiration in the connections and doubling of the objects. Unique pairs of shoes were created, creating confrontation between terms such as: roughness, femininity, elegance, unification and splitting while using material and structure. Techniques and materials: hardened fabric, cast plastic.
Asaf Alexander - Bur-Da Chess pieces. The project deals with the analysis of shapes from traditional clothing patterns while creating a manipulation using CAD software. Asaf scanned clothing patterns from the “Burda” magazine and used the Revolve function on them, which transforms a contour line into a three-dimensional object. With various clothing patterns, such as a ball gown, an apron or a pantsuit, chess pieces were formed, which blur the visual values of the familiar pieces. The differentiation between black and white, and masculinity and femininity is blurred and new values of equality and co-existence are cast into the chess pieces.
Lee Rosman - Frozen. The project began as a material lab, during which Lee examined the various results received from mixing iron powder with various casting materials. The castings were done on magnetic forms, which pull the iron and “freeze” it in its wild shape. The products create a language of dynamic textures, which seem as if they are about to disappear at any moment.
Competition for exhibition space is tough and the organizers choose to invite only a select number of academies to exhibit. Forty-five undergraduate and graduate students from Bezalel will participate in this prestigious event.
Avi Fedida and Bar Moran - Cutlery. The starting point of the project was anorexia, the disease. Bar and Avi designed a new set of cutlery in an attempt to examine the eating ritual and the term – “quantity”. The new cutlery offers versatility, based on the user’s mood, or function-based.
Bezalel’s students have moulded their designs based on solving problems, producing experimental designs that have practical uses. Some are life-saving objects, like the “Ruins Catheter”, the “RedBeard Helmets” and the “Earthquake Proof Desk”, while others are produced according to pre-historic ideas using modern technology, such as the “Glass Knives for the Post-Modern Neanderthal”. Some items use natural materials such as the “Needle and Thread” shoes made out of pine needles and “Preserved”, a project that focuses on pressing technology, which revives the ancient use of salt as a preservative.
Baruch Mogilevsky - Preserved. The project focuses on pressing technology, which revives the ancient use of salt as a preservative. After research experiments, Baruch Mogilevsky discovered that salt undergoes molecular crystallisation under high pressure. The combination of these two worlds – the ancient and the modern – allowed Baruch to develop a new method for drying and preserving meat: the meat portions are placed between table salt crystals and pressed into a rigid capsule made of salt. The hardness of the capsule keeps the meat sealed, keeping it dried and preserved, so that it remains edible for years.
“Design Bonanza” expresses the experimental spirit of Bezalel as well as the creative research, which encourages the students to doubt and look for that which is new in the material, shape and idea, as tools for continued examination of the field of design.
“Design Bonanza” presents the designer’s digging tools as a process of searching for a path between junctions: margins and centre, old and new. The metaphoric expression of the process is presented here using three essences: dirt, dust and gold. The first represents the period of the search, the second the moment of explosion and discovery, and the third, the catharsis process of the discovery, when it transforms into a pure and refined idea. (Curators Prof. Ezri Tarazi, Haim Parnas, Galit Shvo)
Daniel Narunsky - MudHut. MudHut is a set of tools that is used to build a mud oven. It contains a pot, a shovel and a spatula. The unique shape of the pot is used as a form to create the interior space of the mud oven. The shovel and spatula are used to design the shape of the oven and measure the opening for the wood. The oven created is a Rocket Stove, which uses the natural flow of air to fan the fire.
Guy Mishaly - Blast Chair by Explosion. In this project, Guy used explosives as a tool; however, he creates objects that are disconnected from their immediate associative context. The series of chairs embodies a new interpretation: the objects begin as geometric volumes made of tin sheets, wired with explosives. The explosion changes the generic shape into an object with a unique character, while using the explosion element, which will forever create objects that are different from one another.
Hadas Ilani - Needle and Thread. The project was born while contemplating on local material, the kind that is always around us and is embedded in our childhood memories. Hadas examined various methods of sewing pine needles into shoes. She created a collection that explores the possibilities of using pine needles as raw material, which allude to the gentle needle mat and the previous lives of the needles.
Liran Elbaz - Scissors Glove. The work of Liran Elbaz exposes underground desires, through the experience of destroying infancy clothing. A girl hides in the closet and “nicely” cuts the clothes of her hosts: memory from the closet – grey jacket, striped shirts, blue dress and lace. Light movement and a pair of scissors. The glove with its hidden blades between its fingers is a creating and destroying tool in one.
Yonatan Assouline - My Toys of Illness. A family of toys that integrate between game and science turns the illness from a negative to a positive experience and changes the concept of germs, as kids know them, from a vague cause that attacks the body into a visual image that captures the eye of the child.
Milan Design Week, or the Salone Internazionale del Mobile di Milano, is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countries around the world and Bezalel has been chosen to be one of only a few of the top design academies in the world to exhibit its students’ designs at the avant-garde Ventura Lambrate District, the newest area of this major event.
Salone Internazionale del Mobile 2012 (Furniture and Design Trade Fair)
17-22 April 2011
Opening Hours: 9.30am-6.30pm
Open to the public: 17 April